After 25 years of addressing meaningful (and some not so important) social issues, we wanted to commemorate the occasion by focusing the charitable endeavors of our company under one inspiring initiative.  It seemed only fitting to call it AWEARNESS - KENNETH COLE.

Through our partnerships, merchandise, blog, events and exciting new book, AWEARNESS aims to raise awareness, stimulate public debate, and provide inspiration and opportunities to help our communities get involved and give back. All monies raised are donated to the AWEARNESS Fund – a not-for-profit entity that supports, encourages and empowers acts of service, volunteerism and social change.